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Tag Archives: AIDA
AIDA
Maybe you remember we have introduced AIDMA before.But Today we introduce AIDA is a kind of sells model.Now let’s begin.
AIDA is a kind of marketing model conclued by an international marketing expert Heinz M Goldmann.It is an important formula in the Western market.The specific functional meaning a successful salesman must pay attention on customers and products,making customers interested in selling products.Then Customers also make desire,led to purchase and a deal.AIDA,A=Attention,I=Interest, D=Desire,A=Action.
AIDA Origin
Ismail Pasha, Khedive of Egypt, commissioned Verdi to write the opera for performance in January 1871, paying him 150,000 francs,[1] but the premiere was delayed because of the Franco-Prussian War. One scholar has argued that the scenario was written by Temistocle Solera and not by Auguste Mariette.[2] Contrary to popular belief, the opera was not written to celebrate the opening of the Suez Canal in 1869, nor that of the Khedivial Opera House (which opened with Verdi’s Rigoletto) in the same year. (Verdi had been asked to compose an ode for the opening of the Canal, but declined on the grounds that he did not write “occasional pieces”.
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