Mass Communication and Mass Media Communication

We introduce AIDMA last several days.Today we introduce a advertisement Term Mass Communication and Mass Media Communication.

Mass Communication is a kind of Spreading method,which means the specific group spread the informations to the majority of society members with newspaper,magazine,books,Broadcasting,TV.The defination only means Unidirectional process,not including feedback.With Mass media development,Mass communication will be two-way process.

Mass media denotes a section of the media specifically designed to reach a large audience. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines. However, some forms of mass media such as books and manuscripts had already been in use for centuries.

The main content of Mass communication

• About the sender and reciever
• Spread proccess and spreading model
• Communication function and communication effects
• Dissemination of social responsibility and institutional
• The development and social function of Communication media and the study of social relationships.

The social function of mass communication

Give people, events and social activities to a certain social status.

American sociologist PF Lazarsfeld and RK Merton, “the mass media, public interest and organized social behavior” (1949) article, that mass media can make people and other social events and justify, establish credibility, be significantly status; also enable the discredited, defeated.

* Intermediary role of social control.

Mass media in social control and the majority of the members of the upper intermediate between the areas of morality and social norms can be a publicity and become clear, well-known, to obtain social recognition, so that corruption of public opinion condemned.

* Simulation of social environment.

W. Lippmann in the “public opinion” (1922) in his book that “virtual environment” concept, that the newspapers give people the information and knowledge, that “mind image” can play in people’s lives and environment. Since the late 60s to television as the main body of the mass media’s impact on the life and infiltration and the information environment and its people has made the change characteristic of modern

Mass media Communication

Mass media includes Internet media (like blogs, message boards, podcasts, and video sharing) because individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of mass media producers. The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda.

Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising.