Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.
He spoke at the 2008 World Knowledge Forum, 2008.10.16, Seoul.
Bibliography
* Jack Trout
o In Search of the Obvious: The Antidote for Today’s Marketing Mess — New Jersey. John Wiley & Sons. Oct 2008.
o Jack Trout on Strategy — New York. McGraw-Hill. March 2004.
o A Genie’s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius — New York. John Wiley & Sons. Nov 2002.
o Big Brands. Big Trouble: Lessons Learned the Hard Way — New York. John Wiley & Sons. 2001.
* Jack Trout with Steve Rivkin
o Repositioning: Marketing in an Era of Competition, Change and Crisis — New Jersey. John Wiley & Sons. Oct 2009.
o Differentiate or Die — New York. John Wiley & Sons. 2000.
o The New Positioning — New York. McGraw-Hill. 1996.
o The Power of Simplicity — New York. McGraw-Hill. Nov. 1998.
o Repositioning: Marketing in an Era of Competition, Change, and Crisis — New York. McGraw-Hill. 2010.
* Jack Trout with Al Ries
o Positioning: The Battle for Your Mind — New York. McGraw-Hill. 1981.
o Marketing Warfare — New York. McGraw-Hill. 1986.
o Bottom-Up Marketing — New York. McGraw-Hill. 1989.
o The 22 Immutable Laws of Marketing — New York. Harper Collins. 1993.
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