Holistic marketing and Holistic marketing concept

Differ from Positioning marketing,Holistic marketing is a term used to describe a strategy that enables you to look at your marketing efforts as a ‘whole’, which in turn helps you develop an overall or ‘Holistic marketing’ plan.

Most small businesses look at their marketing and select marketing formats to action that they are comfortable with, and therefore, omit to undertake or incorporate marketing actions that are less comfortable for them.

The core theory of Holistic Marketing

The new economy make consumers and enterprises obtain a new incredible ability.And These new capabilities is very important for the new paradigm of marketing.Meanwhile, the new economy has also strengthened the third-party manufacturers and value-related groups, also have a major impact on the new paradigm.

1.Consumers gain new capabilities

Under the New economic conditions could gain the instantly,comprehensive information in a low cost.Consumers could be more interative with sellers or other buyers.There are more products and services could be chose.Consumers could look for sellers agressively to enhance your trade ability and trade position.

2.Enterprises gain new capabilities

Under the condition of new economy,enterprise could gain new capabilities too.For example,it could be more instantly,more excurate,more Comprehensive，but less cost to gain and spread information.You  can achieve interation to make personality service possible.

3.The value of Collaborative with manufacturers and related groups.

Under the condition of new economy,the partners could not only improve operation efficiency,but also strenghten the ability of enterprise creating value.In order to co-operate with each other,Enterprises are trend to choose to corporate with several   manufacturers.The competion would not be between enterprises,but between cooperation net.

4.The idea of marketing  new paradigm: the concept of Holistic Marketing

Marketing is the core of the new paradigm comprehensive marketing concept.Holistic Marketing concept is based on  Sell concepts and  marketing concepts  .