Heinz M. Goldmann

Heinz Goldmann passed away at the end of 2005. He was Chairman of the Board the Heinz Goldmann International Foundation for Executive Communications, which he founded in 1981. He was also the founder of Mercuri International. He was recognized by business leaders around the world as the #1 expert in sales and communication, and was the author of the best-selling books “How to Win Customers” and “Communicate to Win” (over 3 million copies sold). He regularly wrote in publications such as “Wirtschaftswoche”. He had trained several hundred thousand salespeople and managers in Europe, North and South America, and the Far East. He personally coached the CEOs and Chairmen of world-leading companies, from Deutsche Bank to British Airways, from Volkswagen to Credit Suisse, among others.

Books of Heinz M. Goldmann

1. How to Win Customers: The Classic Guide to Successful Selling

This is a step-by-step training course – definitive, practical and complete – on the improvement of sales techniques. It should be of interest to those concerned with sales and can also be used for personal evaluation and improvement, discussion groups and for role-playing exercises on sales courses. The author has trained over 400,000 people in 28 countries and personally conducts over 200 sales negotiations a year