Experiential Marketing

Experiential marketing is a directed, engag­ing, cre­ative inter­ac­tion between a prod­uct or ser­vice and con­sumer. With the pur­pose of enhanc­ing, dri­ving or direct­ing the per­cep­tion of the prod­uct or ser­vice and the objec­tive of increas­ing sales or adding per­cep­ti­ble value to the prod­uct or service.

Experiential Marketing con­nects audi­ences with the authen­tic nature of a brand through par­tic­i­pa­tion in per­son­ally rel­e­vant, cred­i­ble and mem­o­rable encounters.

Whereas tra­di­tional mar­ket­ing has focused on mass com­mu­ni­ca­tion using ratio­nal, left-brain directed per­sua­sion, expe­ri­en­tial mar­ket­ing focuses on mak­ing a per­son­al­ized con­nec­tion using emo­tional, right-brain directed involvement.

main strategies of experience marcketing