Customization marketing is based on the large scale of production,make specificaiton for market.That is,treat every customer as a potential market segments.design,production and prompt delivery of marketing according to every one specific demand.Its core target is to obtain a certain profit based on a price that customers are willing to pay.Kotler,The USA Marketer,treat Customization Marketing as the new field of marketing in the 21 century.Under the whole new internet environment,there are lots of customization marketing enterprises based on customers like Dell,Amazon,P&G.
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